SAY OUT LOUD the missing word(s),
then click "TOGGLE".
REPEAT OUT LOUD
THE ANSWER GIVEN
REPEAT the exercise .....
- tomorrow
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... or until you can do it perfectly and instantly ...
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Miscellaneous Marketing
Terminology Set 2
an investigation of market potential,
usually carried out by personal
interview or written questionnaire
?????????
MARKETING TERMINOLOGY SET 2
1 of 25
an investigation of market potential,
usually carried out by personal
interview or written questionnaire
a market survey
MARKETING TERMINOLOGY SET 2
1A
the simultaneous sending out of promotional literature by post to a large number of
potential
customers, usually from a database
????????????
MARKETING TERMINOLOGY SET 2
2
the simultaneous sending out of promotional literature by post to a large number of
potential customers, usually from a database
a mailshot
MARKETING TERMINOLOGY SET 2
2A
the prevailing tendency or recognised direction in which something is moving, such as a style or fashion
????????????
MARKETING TERMINOLOGY SET 2
3
the prevailing tendency or recognised direction in which something is moving, such as a style or fashion
a trend
MARKETING TERMINOLOGY SET 2
3A
the population of consumers towards which
a company directs a particular marketing strategy
???????
MARKETING TERMINOLOGY SET 2
4
the population of consumers towards which
a company directs a particular marketing strategy
the target market
MARKETING TERMINOLOGY SET 2
4A
the strategy of improving a product's image in conjunction with its quality and price (a move ‘up-market’)
??????????
MARKETING TERMINOLOGY SET 2
5
the strategy of improving a product's image in conjunction with its quality and price (a move ‘up-market’)
trading up
MARKETING TERMINOLOGY SET 2
5A
the officially registered legal name or symbol
which uniquely identifies a company
????????????
MARKETING TERMINOLOGY SET 2
6
the officially registered legal name or symbol
which uniquely identifies a company
trademark
MARKETING TERMINOLOGY SET 2
6A
the % amount a retailer adds to the price of
a product on top of what he or she has paid for it
Perfume has a very high ???????.
MARKETING TERMINOLOGY SET 2
7
the % amount a retailer adds to the price of
a product on top of what he or she has paid for it
Perfume has a very high mark-up.
MARKETING TERMINOLOGY SET 2
7A
companies which buy in bulk direct from manufacturers and sell on to retailers
????????????
MARKETING TERMINOLOGY SET 2
8
companies which buy in bulk direct from manufacturers and sell on to retailers
wholesalers
MARKETING TERMINOLOGY SET 2
8A
a product that a retailer sells at a
loss to attract customers into a store
??????????
MARKETING TERMINOLOGY SET 2
9
a product that a retailer sells at a
loss to attract customers into a store
a loss-leader
MARKETING TERMINOLOGY SET 2
9A
a calculated projection of future
product sales or market levels
??????????
MARKETING TERMINOLOGY SET 2
10
a calculated projection of future
product sales or market levels
a sales forecast
MARKETING TERMINOLOGY SET 2
10A
the promotion of a good reputation
or image with the public
????????????
MARKETING TERMINOLOGY SET 2
11
the promotion of a good reputation
or image with the public
public relations
MARKETING TERMINOLOGY SET 2
11A
a detailed list of all items
currently held in stock
????????????
MARKETING TERMINOLOGY SET 2
12
a detailed list of all items
currently held in stock
an inventory
MARKETING TERMINOLOGY SET 2
12A
a person who buys and sells goods or assets for others on a commission basis
????????????
MARKETING TERMINOLOGY SET 2
13
a person who buys and sells goods or assets for others on a commission basis
a broker
MARKETING TERMINOLOGY SET 2
13A
a person who buys and sells company shares for others on a commission basis
????????
MARKETING TERMINOLOGY SET 2
14
a person who buys and sells company shares for others on a commission basis
a stockbroker
MARKETING TERMINOLOGY SET 2
14A
the percentage of sales of a particular product or service in a market captured by a brand, product or firm
????????????
MARKETING TERMINOLOGY SET 2
15
the percentage of sales of a particular product or service in a market captured by a brand, product or firm
market share
MARKETING TERMINOLOGY SET 2
15A
the traditional four basic marketing
strategies, known as the four Ps:
product, price, place and promotion
????????????
nowadays enhanced with: p?????, p????? and p?????
MARKETING TERMINOLOGY SET 2
16
the traditional four basic marketing
strategies, known as the four Ps:
product, price, place and promotion
the marketing mix
nowadays enhanced with: people, process and physical evidence
MARKETING TERMINOLOGY SET 2
16A
developing a specific image of the
brand in the minds of consumers
??????????
MARKETING TERMINOLOGY SET 2
17
developing a specific image of the
brand in the minds of consumers
positioning
MARKETING TERMINOLOGY SET 2
17A
the way society views a company
????????????
MARKETING TERMINOLOGY SET 2
18
the way society views a company
corporate image
MARKETING TERMINOLOGY SET 2
18A
a form of advertising whereby a company pays
for a product to be seen in films and TV programs
??????????
MARKETING TERMINOLOGY SET 2
19
a form of advertising whereby a company pays
for a product to be seen in films and TV programs
product placement
MARKETING TERMINOLOGY SET 2
19A
describes the complete history of a product,
from early planning to production, marketing,
purchase, use, disposal and recycling
??????????
MARKETING TERMINOLOGY SET 2
20
describes the complete history of a product,
from early planning to production, marketing,
purchase,
use, disposal and recycling
the product life-cycle
MARKETING TERMINOLOGY SET 2
20A
all a company’s products viewed as a group
??????????
MARKETING TERMINOLOGY SET 2
21
all a company’s products viewed as a group
product mix or portfolio
MARKETING TERMINOLOGY SET 2
21A
the method used to physically move
a company’s product to consumers
????????????
MARKETING TERMINOLOGY SET 2
22
the method used to physically move
a company’s product to consumers
the distribution channel
MARKETING TERMINOLOGY SET 2
22A
the buying and selling of products or services
over electronic systems such as the Internet
????????????
MARKETING TERMINOLOGY SET 2
23
the buying and selling of products or services
over electronic systems such as the Internet
E-commerce
MARKETING TERMINOLOGY SET 2
23A
products of a particular type
manufactured and/or sold by a company
????????????
MARKETING TERMINOLOGY SET 2
24
products of a particular type
manufactured and/or sold by a company
product line or range
MARKETING TERMINOLOGY SET 2
24A
a product similar to a famous brand (Nescafe, for
example) but manufactured specially for a particular
retailer bearing that retailer's name and sold more cheaply
an ????????? product
MARKETING TERMINOLOGY SET 2
25
a product similar to a famous brand (Nescafe, for
example) but manufactured specially for a particular
retailer bearing that retailer's name and sold more cheaply